Florist Order Gatherers
Order gatherers in Australia consist of the following companies: Ready Flowers / Z Flowers / Easy Flowers / 1300 Flowers / Sarahs Flowers / Megs Flowers / Fast Flowers / Flowers by Sophia, Roses Only, Lilly's Florist, Petals, The Flower Man, VIP Flowers, Florist.com.au / Bloomex / Flowers.com.au.....these are all companies that take a huge commission from your order, usually without telling you, and pass the scraps of your $ on to a local florist, who isn't even aware of the actual dollar value you have spent!
Small florist shops in Australia are battling a very serious issue against what we call "Order Gatherers". A florist Order Gatherer is not a real florist shop or studio, they are a company setup to merely be the middle man between you - the customer and us - the florist.
This is not something that florists have asked for, this is something that opportunistic people have seen a loophole in, and it is costing both you as the customer, and us as true florists dearly. While the internet and Google has been a fantastic piece of technology, allowing people to search for and find what they want online, it has meant that customers searching for a florist turn to Google or similar to find their florist. Makes sense right?
But the problem with this, is that any Tom, Dick or Harry can setup a listing on these search engines and pretend they are anyone. So what happens is this, these "Order Gatherers" setup a high ranking paid advert on Google, (they can afford to spend big bucks to get the high ranking because they don't spend any money on stock or florists or shop costs or anything that real florists have to spend their money on)
You do a search for a local florist, these guys all come up first, because they have paid the big money. You place an order on their swanky website, thinking you are ordering from a florist located in or near the town you want to send your flowers to. But what actually happens is that a large portion of your $ stays in their pockets (anywhere from 25% up to 65%) and then they pass your order on to what is actually the local florist with what's left! Order gatherers are not florists, they are working in an office somewhere, sometimes not even in Australia. The local florist has only been given a fraction of what you've spent to make your order, they are not even aware of how much you've spent, they are only aware of what the order value is that the order gatherer sends them. This means YOU get less flowers, and the local florist gets half of what they would have, had you been able to find them.
Order gatherers in Australia consist of the following companies: Ready Flowers / Easy Flowers / 1300 Flowers / Sarahs Flowers / Megs Flowers / Fast Flowers / Flowers by Sophia, Roses Only, Lilly's Florist, Petals, The Flower Man, VIP Flowers, Florist.com.au / Bloomex / Flowers.com.au.....It's a long list hey....When you search on Google, these order gatherers have paid big bucks to be 1st in line, and the local florist is relegated further down the page or on page 2 or 3 of google search. so if you would like to send or give someone florist quality flowers, type in "Florist near" in google maps, which should filter out most of the order gatherers.
Order gatherers have very real looking websites, and are very deceptive, and the poor local florist is left with the scraps of your money to try and make something half decent to send out for you. Shop Local, Support Local, and be smart about where you are spending your money so that you get what you pay for. When you use an order gatherer, you get less, you get disappointed, and it sours the whole flower and gift giving experience for the future.
Just think about it for a second, how can a florist be in EVERY single town in EVERY single state in Australia? The answer? They can't be, but I bet if you search these order gatherers, they will come up in every search for every town in Australia you search for.
We are a real florist. #imaREALflorist